The article presents a study of the labor market of the Sverdlovsk region, the study of which in modern socio-economic conditions is the most important factor in understanding the stage of professional training in higher education. The demand and supply for highly qualified personnel in the main areas of socially useful activities in this region allow us to determine the prospects for the development of the labor market, on the one hand, and on the other – to predict the professional future of students who will enter the labor market tomorrow.