Hardware and projective research methods in neuroeducation: problems and prospects for use

Digital transformation and the transition from a competence-based to a meta-subject approach in education require the development of new objective research techniques in education. Cognitive research done with high-tech techniques and neurotechnologies contributes to the research and educational capacity of an educational organization. The purpose of the article is to summarize the application of various hardware and projective techniques, which are used to study the educational, and communication activities of an educational organization by the Higher School of Media Communications and Public Relations of the Institute of Humanities of Peter the Great St. Petersburg Polytechnic University (hereinafter referred to as the Higher School). The results of the biofeedback research based on the current mental state (CMS) software and hardware complex contained the data on the psychophysiological reaction of students to various forms and methods of the educational process organization and educational materials. The novelty of the article lies in application of the biofeedback technique within the frame of pedagogical research for a deeper understanding and rethinking of the design of the educational process for the first time. The study of biometric characteristics of students based on the biofeedback technique allows not only to predict the reaction of students to teaching materials and the organization of the educational process, but also to adjust the pedagogical design of the educational process. In addition, J. Altman’s metamorphic model (ZMET) which makes it possible to identify interrelated structures that affect consumer behavior, allows you to rethink communication strategies of an educational organization.